Video Art as The Forerunner of Instagram
“Video killed the radio star…”
Instagram killed video art. Well, maybe just put it on a back shelf.
“Acrogali Revisited” - Watercolor on Paper, 16.5/16.5cm @Barbara Adler Art 2022
I am not saying that there isn’t a place for video art in galleries and museums, I am just saying that the entire set-up, equipment, time, and effort put into the process, therefore making it an art form (taking the subject out of context, making room for new context and subtext), no longer is relevant. Anyone with a camera and filters in their phone can make a clip and publish it on social media. Both the layman and the professional. When looking back at some of the video art of the ’60s (those of Kusuma and Ono) one can almost see them as social experiments and technical feats. With no doubt, the importance of video documentation of art, artists and the art process has immense value, relevance, and necessity (check out the documentation of Jackson Pollack. Once seen, one can totally grasp the meaning of “action art”). I am not here to bury video art but to give it its due respect as the forerunner of Instagram. What was once for the far and few and seen in specific places is now “Art for The Masses”. All can do and display art. No special talents, techniques, or processes are needed. Are galleries and museums making the effort to update within this changing world?
“Pink Vortex” – Watercolor and Ink on Cotton Paper A-4 @Barbara Adler Art 2022
How does this all relate to me? Well, for one, I write this blog. I get to show my artwork, air my views and publish it once a week. I have an online gallery where I display and sell my artwork. I show my process and thoughts on a daily basis on Instagram, often making a (very) short clip about myself, my process, and my art. If I wish, I can even use the platform to make “proper” video art,. I wish to share with you my artwork, thoughts and process. In return, I would love to hear what you think or even flatter me and buy one of my artworks and display them in your chosen place.
Everybody needs art. There is Art for everyone’s state of mind, desires, and tastes. Take a break, reflect and delve into some of my art, to my stories.
All the works on this blog are for sale and are Barbara Adler originals. I love talking about my art, so feel free to DM/contact me regarding my art and possibly make it yours.
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